Startups often need to move quickly and don't have the resources to spend a lot of time (or money!) on branding but a strong brand can be the difference between your startup and a competitor. Below are the branding techniques I believe are most important for startups to consider. Implementing these techniques might just be the reason a consumer chooses your startup, what grabs the media's attention or helps an investor see and believe in your big vision.
TONE OF VOICE
Most startups don't have the resources to hire in-house marketing professionals and have to work with many different freelancers to create their brand assets. This can create inconsistent messages across all of their different platforms but I believe brands thrive when they have one person overseeing the communications strategy across all platforms. I can work with you to help audit your current communications, revamp all copy and create a better content strategy going forward.